Our Marketing Strategy Service Details
A strong online presence begins with a well-designed website. Agencies offer web development and design services to create user-friendly, responsive, and visually appealing websites that convert visitors into customers. However, we have seen that a number of websites are not converting efficiently. Working with the website development company, Business Centres Direct will review and audit the website from both an SEO structural and SEO lead generation perspective. We will provide feedback, recommendations, content, copy and will ensure the SEO structural outline is in place to give us the best opportunity to rank well in search engines.
In terms of Social Media, we will undertake a thorough review of social media channels and make recommendations as how to grow your channels and create engagement. Our local catchment area is a challenge in this respect but we can ensure that all our available space is listed, and promoted where applicable. A mixture of written, photo and video content will be used to energise the social channels.
In some cases, it will be important for us to utilise Google Adwords PPC campaigns. It will be worth testing this channel to find where our CPC levels are. Depending on your local geographic region, your current intake of enquiries and your competition levels, learning your CPC, the viewers and engagement level will help us assess whether this is a channel we should consider as part of the mid-to-long-term project.
Developing a logical content base on your digital profiles will help in the mid-to-long term generate revenue with less reliance on the 10% commission brokers.
Making your website, social media profiles and running Google Adwords campaigns will help us improve your online visibility profile and create brand awareness.
Based on the insights gathered, we develop a comprehensive website and social media profile strategy, tailored to your business's unique needs and objectives.
Work with your website and social media teams and provide technical recommendations, content recommendation and a variety of content to promote your site.
Analyse the performance of the website in using various metrics such as time spent on site and visits. Analysing content viewers, engagement, shares etc on social media channels to establish where your content and the content style is performing and not.
Bringing our marketing and sales elements together. We will manage the engagement and enquiries from online profiles through the sales process to take the visitor through to viewing your office/commercial space.
